This time, it’s pretty clear Patrice Wilson is in on the joke.

Wilson, co-founder of ARK Music Factory and writer of Rebecca Black’s infamous ‘Friday,’ has released a new song destined for viral infamy. This one is called ‘Chinese Food’ and it’s performed by another blandly anonymous pre-teen, Alison Gold.

The music and lyrics of this song are as inane as those of ‘Friday’ but it’s the video that reveals Wilson’s true intentions. Packed with bizarre non sequiturs such as a monopoly-playing man in a panda suit and nonsense subtitles in a dozen languages, this video is designed to be picked apart, laughed at and (most important) shared.

‘Friday’ was a ridiculous song, no doubt, but its video was pretty straight forward. I don’t think Wilson expected it to take off the way it did — in any direction. But once it became a viral laughing stock, he saw an opportunity.

As I write this, ‘Chinese Food’ has been on the Web for less than 48 hours and has already amassed more than 6 million views. Will it reach the 59 million views ‘Friday’ has received anytime soon? It just might. And if you add up the pennies each of those pre-roll ads earns for Wilson, he starts to look like a genius.

Is he earning that money at the expense of young girls who paid him for a chance to be famous? Absolutely. Black was the victim of some vicious cyber-bullying during her 15 minutes, though she seems to have emerged in relatively good shape, and now has a popular YouTube channel.

Anyway, I’m happy to play into Wilson’s hands by sharing this video with my own meager audience. He may be singularly untalented musically and lyrically, but he’s quite the showman — a mdoern-day P.T. Barnum. And “the panda will fly away on a rainbow” is the best laugh I’ve had in awhile.