Song of the Day #1,895: ‘Sail’ – AWOLNATION

awolnation_sailHere’s a fitting follow-up to Monday’s post about viral videos.

I don’t recall exactly how I came across ‘Sail’ by the Los Angeles band AWOLNATION — I assume it was mentioned in a magazine or on a website — but when I looked for it, this is the video I found.

I assumed it was the song’s official video because, well, why wouldn’t it be?

It isn’t. The official video is here and has amassed a grand total of 344,456 views as I type this. The clip I’m featuring has been watched more than 66 MILLION times.

This clip was created by Canadian YouTuber Shawna Howson and uploaded to her YouTube channel, Nanalew. And I’m sure AWOLNATION is just fine with that, because as a result their song has been listened to — I’ll write it again — 66 MILLION times.

That’s the genius of this new social landscape. Not only can artists use the internet to promote their own music… fans can do the work for them.

Sail!

This is how I show my love
I made it in my mind because
I blame it on my A.D.D. baby

This is how an angel dies
I blame it on my own sick pride
Blame it on my A.D.D. baby

Sail!
Sail!
Sail!
Sail!
Sail!

Maybe I should cry for help
Maybe I should kill myself
Blame it on my A.D.D. baby

Maybe I’m a different breed
Maybe I’m not listening
So blame it on my A.D.D. baby

Sail!
Sail!
Sail!
Sail!
Sail!

La la la la la la oh!

La la la la la la oh!

Sail!
Sail!
Sail!
Sail!
Sail!

Sail with me into the dark
Sail!
Sail with me into the dark
Sail!
Sail with me into the dark
Sail!
Sail with me, sail with me
Sail!

3 thoughts on “Song of the Day #1,895: ‘Sail’ – AWOLNATION

  1. Dana says:

    I just don’t get this new fangled social media.😄 What is it about this video that caused 66 million people to view it? Neither the song nor video is all that compelling to me.

  2. Maddie says:

    🙂 I saw this video as one of its first viewers because I follow both of these YouTubers. I loved it, and I don’t think anyone was more surprised than they were when it got so much attention. This was the first time I had heard the song, as they did this cover right when the song was first picking up popularity and radio play. I am very happy for them, because it is a well made and funny video that is very true to their personalities. It is especially great to see two female YouTubers getting so much popularity, as that is quite rare.

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