I last featured a Blackpink song on April Fool’s Day in 2018, when I teased that I would write about only K-Pop for the rest of that year.
They were a big deal then, though unknown to me. They’re a much bigger deal now. In fact, in 2019 they beat One Direction to hold the record for the most YouTube subscribers. And their latest video set a record as the most-viewed debut ever, reaching more than 86 million views over its first 24 hours. For context, Taylor Swift set the same record three years ago with ‘Look What You Made Me Do,’ with fewer than half as many views.