The song at #10 on the Billboard Hot 100 is a perfect example of how TikTok has reshaped the pop music landscape.
Singer-songwriter Dominic Fike first released the 98-second track ‘Babydoll’ on a 2018 EP he recorded while on house arrest for assaulting a police officer.
Eight years later, the song became a viral hit thanks to TikTok and Instagram videos. The sudden success prompted his label to release it as a single, fortuitous timing given his plan for an October album release.
