My final video in the week of women is technically by a man, but DJ Khaled’s role here is basically to deliver very brief opening and closing remarks, and bounce awkwardly in the background in between.
No, this video belongs entirely to Rihanna, and god bless her for it. Shot in the Little Haiti neighborhood in DJ Khaled’s hometown of Miami, this is a gorgeous, sensual clip, drenched in color and sweat. It is also one of the most GIF-able videos of 2017, and every one of those GIFs features Rihanna writhing erotically.
In other words, this is one of the finest uses of film since Citizen Kane.
Here’s one of those all-star rap collaborations that crop up all over the place. It’s interesting how rap is the one genre where it’s expected that everybody shows up on everybody else’s records.
Certainly there are guest stars and collaborations on albums of all sorts (the new Brad Paisley features duets with Carrie Underwood, Blake Shelton and Don Henley) but in rap, it’s an expectation.
First you have the apprenticeship phase, where a rapper makes guest appearances on other people’s albums before releasing his own. Eminem made his splash rapping alongside Dr. Dre before he dropped his first solo album. Nicki Minaj had done about a dozen celebrated guest turns before her album came out. It’s an effective way to introduce an artist to the fans and build excitement so that even a debut album can be a smash hit upon release.