Song of the Day #3,670: ‘Roots and Wings’ – Miranda Lambert

Today’s random SOTD comes courtesy of Miranda Lambert and Ram Trucks. ‘Roots and Wings’ is a non-album single Lambert wrote expressly for the Dodge brand back in 2015.

This isn’t a case of Dodge using a song in a commercial, but a partnership between artist and brand that abandons traditional advertising altogether. The video for this song (embedded below) contains a few Ram Trucks but you’d never know that’s the point. It doesn’t even feature product placement where the camera lingers on the brand’s logo.

Instead, Ram Trucks is hitching its wagon (excuse the pun) to the immense appeal of Miranda Lambert the person, attaching their identity to her story and her songwriting. It’s reminiscent of those great Dove ads that empower women in very emotionally effective ways that have nothing to do with soap. You just like Dove soap better because of it.

As a straight-up sedan guy and a Miranda Lambert fanboy, I’m ready to go buy a Ram Truck.

Note: The actual random track that popped up on iTunes is this longer version of the song, but I wanted to show the Dodge clip below.

[Verse 1]
I got red dirt stains
On my boots and jeans
Callused fingers
From my guitar strings
Wild like the wind
In the tall pine trees
I’ve got roots
And I got wings

[Verse 2]
I raise my glass
On a Saturday night
I thank the Lord above
On my Sunday drive
For daddy’s hands
And momma’s dreams
He gave me roots
She gave me wings

[Chorus 1]
He said: “run on love
And run on life
And plant some seeds
Until you’re tired
Don’t take anything at all for granted”

[Chorus 2]
She said: “raise your hands
And raise your babies
Be yourself
And never change it
Be everything you ever want to be”

[Chorus 1]
He said: “run on love
And run on life
And plant some seeds
Until you’re tired
Don’t take anything at all for granted”

[Chorus 2]
She said: “raise your hands
And raise your babies
Be yourself
And never change it
Be everything you ever want to be”

[Verse 3]
I saddle up
When I get down
Sing every night
In a different town
And I’ve got a man who wears my ring
And I got roots
And I got wings
Yeah I got roots
I got wings

2 thoughts on “Song of the Day #3,670: ‘Roots and Wings’ – Miranda Lambert

  1. Dana Gallup says:

    Very cool. Nicely done video and an effective non-ad.

  2. Amy says:

    Good advice from old mama and papa. I especially like the shot of Miranda loading her guitar into the Ram for one of those Sunday drives. Wonder how much an artist gets paid to write a jingle like this one.

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