Today’s random SOTD comes courtesy of Miranda Lambert and Ram Trucks. ‘Roots and Wings’ is a non-album single Lambert wrote expressly for the Dodge brand back in 2015.

This isn’t a case of Dodge using a song in a commercial, but a partnership between artist and brand that abandons traditional advertising altogether. The video for this song (embedded below) contains a few Ram Trucks but you’d never know that’s the point. It doesn’t even feature product placement where the camera lingers on the brand’s logo.

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