The next Rock & Roll Hall of Fame inductee from the Class of 2011 is not The Doors, but rather the man who signed them (along with many other artists) to his Elektra Records label — Jac Holzman.

Holzman was one of two recipients of 2011’s Ahmet Ertegun Award, given to non-performers who have made a substantial behind-the-scenes contribution to popular music.

Elektra was home to such luminaries as Queen, Carly Simon, Harry Chapin, Bread, and Judy Collins. The label started as a major player in the folk movement but shifted to rock in the 70s. Elektra artists were popular but most had impact far beyond their sales, influencing other performers for generations.

Later in his career, Holzman was a pioneer in both the home video and video game industries. He was also on the ground floor of the project that eventually became MTV.

Seventy-five years after founding Elektra, Holzman is still with us. He’ll turn 94 in September.