The two hottest viral videos of the moment seem to be the girl who set herself on fire while twerking (watch it here) and today’s SOTD, ‘The Fox,’ by the Norwegian band Ylvis.

Tellingly, both are publicity stunts.

The twerking girl was revealed last week to be a gag planned by Jimmy Kimmel in collaboration with a stunt woman. He quietly uploaded it to YouTube a few weeks ago and waited to see if it would, ahem, catch fire.

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