Looking back on mixtapes I’ve made over the years, I notice one recurring mistake. Too often, I haven’t considered my audience when choosing songs.

If I found a song that I really liked and it fit well in the mix, I threw it in there. But the perfect fit for me might not be such a perfect fit for the recipient if the song itself isn’t to his or her liking. The last thing you want is somebody having the urge to press fast-forward in the middle of your masterpiece.

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