Often I’ll check out a song I like on YouTube, considering it for a blog post or just giving it a listen at work, and I’ll see a bunch of comments along these lines:
“Who’s here because they saw this on The Shield??”
“Just heard this song in Justified and had to look it up!”
“Loved when this played at the end of House!”
It used to be considered selling out when a band gave its music to a TV show or commercial. These days it’s just smart marketing. And it works, based on the number of people who find their way from their TV sets to a YouTube clip of the song.
Meet Me In Montauk 