I’m developing a theory that the Hot 100 over the last two decades has been a lot more stagnant than in previous years. In other words, fewer songs are spending a longer amount of time in the upper echelons of the chart.
I’m basing this admittedly half-baked idea on the fact that the 2013 edition of Throwback Thursdays has produced the most repeats by far. Just take a look at the chart on the week of July 27, 2013.
In the #1 and #2 spots are ‘Blurred Lines’ and ‘Get Lucky,’ the same two songs in those slots when I wrote about 2013 three weeks ago. Next up is Miley Cyrus’ ‘We Can’t Stop,’ which, to be fair, would be today’s featured song had I not written about it in 2014.
Then comes a trio of hits I have written about recently as part of Throwback Weekends: Imagine Dragons’ ‘Radioactive,’ Macklemore & Ryan Lewis’ ‘Can’t Hold Us,’ and ‘Cruise‘ by Florida Georgia Line featuring Nelly.
That’s five repeats among the top six songs over the course of two months. Maybe it was just a quirk of the summer of 2013, but my hunch is I’d see more of the same in the years since.
At any rate, that brings us to the #7 song that week, Bruno Mars’ ‘Treasure.’ This was the third single from Mars’ sophomore album Unorthodox Jukebox (following ‘Locked Out of Heaven’ and ‘When I Was Your Man’) and the first to not reach #1 (it peaked at #5).
French house musician Breakbot accused Mars of stealing his song ‘Baby I’m Yours,’ a claim bolstered by the fact that Mars had allegedly asked to cover that song a year before releasing this one. The songwriters of ‘Baby I’m Yours’ were given writing credit on ‘Treasure,’ a lucrative result for an act that has never had a song chart outside of France.
Gimme your, gimme your, gimme your attention, baby
I gotta tell you a little somethin’ about yourself
You’re wonderful, flawless, ooh, you a sexy lady
But you walk around here like you wanna be someone else
[Pre-Chorus]
Oh, woah
I know that you don’t know it
But you’re fine, so fine (Fine, so fine)
Oh, woah
Oh, girl, I’m gonna show you
When you’re mine, oh, mine (Mine, oh, mine)
[Chorus]
Treasure
That is what you are
Honey, you’re my golden star
You know you can make my wish come true
If you let me treasure you
If you let me treasure you
Oh, oh, oh
[Verse 2]
Pretty girl, pretty girl, pretty girl, you should be smilin’
A girl like you should never look so blue
You’re everything I see in my dreams
I wouldn’t say that to you if it wasn’t true
[Pre-Chorus]
Oh, woah
I know that you don’t know it
But you’re fine, so fine (Fine, so fine)
Oh, woah
Oh, girl, I’m gonna show you
When you’re mine, oh, mine (Mine, oh, mine)
[Chorus]
Treasure
That is what you are
Honey, you’re my golden star
You know you can make my wish come true
If you let me treasure you
If you let me treasure you
Oh, oh, oh
[Bridge]
You are my treasure
You are my treasure
You are my treasure
Yeah, you, you, you, you are
You are my treasure
You are my treasure
You are my treasure
Yeah, you, you, you, you are
[Chorus]
Treasure (You are my treasure)
That is what you are (You are my treasure)
(You are my treasure)
Honey, you’re my golden star (You, you, you are)
(You are my treasure)
You know you can make my wish come true (You are my treasure)
(You are my treasure)
If you let me treasure you (You, you, you are)
(You are my treasure)
If you let me treasure you (You are my treasure)
Oh, oh, oh
I think the songs are sufficiently distinct, though both are clearly in the funk R&B style, that Mars could have fought against giving writing credit, but I suppose it was a good business decision to avoid expensive litigation.
As for your theory, I wonder if the change in Billboard to consider streaming, YouTube, TikTok, etc. caused this greater concentration of songs lingering in the top 10. Before that change, rankings depended on sales and radio play, and so you would have stations/ deejays pushing songs and then fading them in favor of others. That probably led to greater shifting of the top 10. Indeed, look at what has happened recently with every new Taylor Swift release with every song from the new album occupying the top 10. That never would have happened when the charts depended on radio play and sales of singles.