Song of the Day #1,615: ‘Too Close’ – Alex Clare

alex_clareMy wife has a knack for discovering new songs through commercials.

A few years ago it was Nick Drake’s ‘Pink Moon,’ featured so memorably in that night drive Volkswagen ad. Then it was Phoenix’s ’1901,’ in another car ad (Cadillac). And this year she came through with ‘Too Close,’ the Alex Clare track that accompanied a commercial for Internet Explorer.

Though we watch most of the same television shows (and rarely see commercials thanks to the DVR), she picks up on these things while I remain oblivious.

When she first played ’1901′ for me and told me I’d recognize it from the Cadillac ad, I was completely lost. I couldn’t remember ever hearing it before in my life. Of course once I knew it, I proceeded to hear it five thousand times on that commercial over the next six months.

Same thing happened with Alex Clare. This alterna-grunge meets dubstep track didn’t ring a bell when my wife first downloaded it. But then it popped up with disturbing regularity.

I suspect this talent for discovering new music through commercials is less a gift of my wife’s than a deficiency of mine. Am I really that tuned out from my surroundings?

You know I’m not one to break promises
I don’t want to hurt you but I need to breathe
At the end of it all you’re still my best friend
But there’s something inside that I need to release
Which way is right?
Which way is wrong?
How do I say that I need to move on?
You know we’re heading separate ways

And it feels like I am just too close to love you
There’s nothing I can really say
I can lie no more
I can hide no more
Got to be true to myself
And it feels like I am just too close to love you
So I’ll be on my way

You’ve given me more than I can return
Yet there’s oh so much you deserve
Nothing to say
Nothing to do
I’ve nothing to give
I must live without you
You know we’re heading separate ways

And it feels like I am just too close to love you
There’s nothing I can really say
I can lie no more
I can hide no more
Got to be true to myself
And it feels like I am just too close to love you
So I’ll be on my way
So I’ll be on my way

And it feels like I am just too close to love you
There’s nothing I can really say
I can lie no more
I can hide no more
Got to be true to myself
And it feels like I am just too close to love you
So I’ll be on my way
So I’ll be on my way

About these ads

2 thoughts on “Song of the Day #1,615: ‘Too Close’ – Alex Clare

  1. Dana says:

    Well, I also happily skip through commercials, so I’m not sure I’m familiar with the other songs you mentioned. I am, however, well familiar with today’s song through radio play and hearing it nearly every morning at the gym (they usually play the electronic dance musc (edm) satellite station.)

    I like the song, but I am getting very tired of the increasingly ubiquitous off beat stutter synth effect that I believe was popularized by David Geta, but has now infiltrated nearly every pop dance song I hear ( and I hear many at the gym).

  2. Andrea Katz says:

    Is that an intimacy issue…just too close to love you? Puhleeze!

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